When Kinnect released a new app focused on preserving family stories and memories, I decided to analyze its angel deck. The app acts as a digital family scrapbook with video, audio recording, and a timeline feature. Kinnect aims to ensure that future generations can hear firsthand about memorable family moments.
Kinnect emphasizes the importance of saving family stories in a world where heritage can easily be forgotten. But how well did they convey their own story through their pitch deck? Let's dive in.
Slides in this deck
- Cover slide
- Team (founder) slide
- Vision slide
- Problem slide
- Product slide
- Business model and market size slide
- Problem impact slide
- Market potential slide
- Solution slide
- Why now / personal story slide
- Traction slide
- “Why will I win?” slide.
- Testimonial slide 1
- Testimonial slide 2
Three things to love about Kinnect’s pitch deck
The Kinnect pitch deck effectively tugs at the heartstrings, which resonates well with storytelling startups.
Powerful problem slide
The problem slide in Kinnect’s deck effectively highlights the significance of the loneliness and isolation issue. However, tightening the focus of the problem statement could enhance the overall pitch.
Explain the impact of the problem
Kinnect's insights slide eloquently combines the problem with its impact, making the issue more tangible for investors. However, providing more clarity and focus can strengthen the argument.
A personal touch
Incorporating personal stories, like Omar's motivation behind Kinnect, adds a powerful and emotional element to the pitch. It connects the founder's personal experiences to the company's mission.
Three things that Kinnect could have improved
Key details like the go-to-market strategy, user acquisition plans, and team member credentials are missing from the deck, which could enhance the pitch's persuasiveness.
Dubious team
The founder slide lacks specificity in tying Omar's experience to Kinnect's mission and could benefit from a clearer founder/market fit.
Pie-in-the-sky business model
The subscription model slide presents ambitious revenue goals, but lacks supporting evidence and a clear differentiation from existing free services.
Wait, this isn’t traction
The traction slide lacks tangible progress indicators and fails to showcase meaningful achievements like user growth and revenue. Providing concrete evidence of progress is crucial for investor confidence.
The full pitch deck
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